"The Master value is trust. There are no relationships that can survive for very long without it."
Future requires radical transparency, back-and-forth with customers There has been a great deal of angst since October of 2008 about the state of business in general and specifically in the world of business format franchising. Clearly, with the collapse of Lehman Brothers and the near collapse of the world financial structure that resulted in the […]Continue Reading →
Franchise agreements are like marriage — a wonderful thing if you choose wisely Nothing in life is guaranteed, and while franchising has proven to be a dynamic business model — creating hundreds of thousands of businesses and millions of jobs — the fact is, not everyone will succeed. That’s why it’s so important to research […]Continue Reading →
Tasti D-Lite and Planet Smoothie Waive Fees to Say ‘Thank You’ to Veterans, Applaud Other Efforts to Help
Waiver saves $30,000 in startup costs, and comes amid other efforts to help Marines are trained to leave no man behind, and I’ve made it a mission my entire career to help fellow veterans build better lives. I was chairman of the International Franchise Association in 2002 when we worked with the Veterans Administration to […]Continue Reading →
The executive team behind Tasti D-Lite, Planet Smoothie has been together for decades The executive team at Tasti D-Lite has a combined 250 years of franchise experience. How do you hang onto a team with that much experience? You invest in them, help them grow and accept that some of them will leave. One of […]Continue Reading →
When hard-working risk takers bet on themselves, entire communities winThe American dream is strong in the franchise industry. Consider the story of Aslam Khan. Khan came to the United States from Pakistan in 1986 with a desire to escape the poverty of his youth. He arrived with very little money, and started out as a […]Continue Reading →
Connecting with customers on an emotional level builds loyalty What kind of relationship do you have with your customers? Franchises are great at delivering excellent products and a consistent experience, but customers have a multitude of choices. So how do you earn their loyalty? Businesses need to connect with their customers on an emotional level […]Continue Reading →