"The Master value is trust. There are no relationships that can survive for very long without it."

- Jim Amos

Posts Tagged ‘f The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave’

What Election Results Mean to the Franchise Industry

on November 9th, 2012 Leave a Comment

Four concerns for small business after the election America spoke Tuesday night. Roughly half the country thrilled at the president’s re-election, and roughly the same number found themselves disappointed. For franchising and small businesses that continue to face uncertainty on tax rates and deal with an accelerated Obamacare implementation, nothing has changed. Many Americans believe […]

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The Importance of Servant Leadership to a Franchise Organization

on October 24th, 2012 Leave a Comment

How to lead a team, earn respect and grow a business One reason why I love franchising is that it’s a perfect place to operate as a servant leader — someone focused on inspiring other people and helping them realize their goals. Leaders need to be able to inspire everyone around them to work toward […]

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3 CEO Traps That You Can Escape by Having a Full Bookcase

on October 4th, 2012 Leave a Comment

Leaders must constantly broaden their perspective to stay relevant     The number-one job of any leader is to become a lifelong learner.  A leader cannot remain relevant unless he or she has something to give; without continuing growth, a leader has little new to give.  All leaders are teachers and all teachers are readers. […]

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25 Cent Tasti, New Book Among Reasons to Celebrate “Tasti D-Lite Day” on Friday

on September 4th, 2012 Leave a Comment

Tasti D-Lite’s 25th anniversary is Sept. 7, and we have a lot to celebrate I’ll be in New York City on Friday to celebrate with thousands of New Yorkers as Tasti D-Lite turns 25. We’re throwing an official birthday party at our Columbus Circle location in New York City (1841 Broadway, at 60th Street), complete […]

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Q&A: Social Media Lessons For Business From Co-Authors of The Tasti D-Lite Way

on August 14th, 2012 Leave a Comment

New book shows how famed New York City business made social media part of its growth strategy   Tasti D-Lite’s delicious low-calorie desserts have drawn a cult following in New York City since the company started in 1987. Its raving fans include celebrities and directors who have given it starring roles on episodes of Sex […]

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