"The Master value is trust. There are no relationships that can survive for very long without it."

- Jim Amos


Order a Copy of Jim Amos’ Books

During his career, Mr. Amos has been a leader in the franchising industry. He is the award-winning author of several books including the The Memorial, Focus or Failure: America at the Crossroads and The Complete Idiot’s Guide to Franchising, and co-author of The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave. He has also been profiled in such books as The Transparent Leader, Corporate Giants, Above and Beyond, You Can Do It, The Entrepreneurs’ Creed, and Living An Uncommon Life.


The Tasti D-Lite Way

The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave.

The Tasti D-Lite Way chronicles the digital journey of this amazing brand as it jumps headlong into the realm of social media at a critical point in the history of the company. Not just another book on social media, co-authors Jim Amos and BJ Emerson share insights on culture, technology and the heart of the matter when it comes to customer engagement on the Web.

Publisher: McGraw-Hill (September 14, 2012)


The Complete Idiot’s Guide to Franchising

For the last 35 years, franchising has created more small business jobs than any other economic engine in the world. This book reveals everything aspiring entrepreneurs need to know in order to profit from this growing industry, including how franchising works, how to select a specific franchise, how to get financing, how to become a franchiser, and much, much more.

Publisher: Penguin (August 2, 2005)


The Idiot’s Guide to Franchising

Focus or Failure

Focus or Failure: America at the Crossroads

Focus or Failure is about re-awakening America to the heritage we all share. To cherish excellence and celebrate people who won’t give up. To value moral triumph more than material success. And, to recognize that even in the worst circumstances we retain a freedom to control our attitudes toward our circumstances.

Publisher: Executive Books (June 2005)



The Memorial: A Novel of the Vietnam War

The Memorial is an extraordinary, thoughtful novel by a former Vietnam Marine that evokes the sounds, smell and feel of combat. It portrays the terrible price this, of all wars, demanded of the human soul. It was chosen as one of the best books of the year by the American Library Association.

Publisher: Crown (May 13, 1989)


The Memorial


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